Howling Dawg Communications

meeting

What can make your business a thriving venture? Nothing but a well-planned internet marketing strategy.

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Marketing strategy is a way of concentrating an organization's resources and energies on a course of action which can lead to an increase in sales and dominance of a targeted niche market. A marketing strategy puts together product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and shows how they will be reachd, hopefully within a stated timeframe.

Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is firing on all cylenders when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer makes up the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's over all mission statement