Advanages of Graphic Design

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Graphic design is a collaborative process between a client and a designer ― in concert with producers of form (i.e., printers, programmers, signmakers, etc.)― to convey a unambiguous message to a targeted audience. The term "graphic design" can also alude to a number of artistic and pro disciplines that hones in on visual communication and presentation. The field is also often alluded to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to create the final result. Graphic design often aludes to both the process (designing) by which the communication is created and the products (designs) which are produced.

Usual applications of graphic design include identity (logos and branding), web sites, publications (magazines, newspapers, and books), advertisements and product packaging. As an example, a product package could include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the key features of graphic design, especially when using pre-existing materials or diverse elements.

While Graphic Design as a discipline has a comparably recent history, with the name 'graphic design" first coined by William Addison Dwiggins in 1922, graphic design-ish activities span the history of humankind: from the caves of Lascaux, to Rome's Trajan's Column to the illuminated manuscripts of the Dark Ages, to the blinding neons of Ginza. In both this lengthy history and in the comparably recent explosion of visual communication in the 20th and 21st centuries, there is sometimes a blurring distinction and over-lapping of advertising art, graphic design and fine art. After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same benefactor or client. In advertising art the top most objective is the sale of greats and services. In graphic design, "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience."

Design as Marketing

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From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design improves transfer of knowledge. Readability is enhanced by improving the visual presentation of text. Design can also help in selling a product or idea through efficient visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Taken in concert these are defined as branding (see also advertising). Branding has increasingly become crucial in the range of services provided by many graphic designers, alongside corporate identity. While the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and philosophy of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing pros, communications consultants and commercial authors.

Graphic design is applied in the entertainment industry in decoration, scenery, and visual story telling. Further examples of design for entertainment reasons include novels, comic books, DVD covers, opening credits and closing credits in film, and programs and props on stage. This could also include artwork used for t-shirts and other fashion items screenprinted for sale.

From scientific journals to news reporting, the presentation of opinion and facts is almosst always improved with graphics and well thought out compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries sometimes use graphic design to inform and entertain. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to illustrate the background to news stories.